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Improving your personal brand can be a difficult task, however here are a few simple tips that I have followed personally.
1. Shameless Self-Promotion
There is no shame in promoting yourself. Well it depends on the environment. But if you are an expert on a topic, don’t be afraid to make it known, and mean it, with quality posts on that topic.
2. Blog Title Promotion
Promote yourself on your blog’s subtitle. One of the first few things a user reads when a user visits your blog is the title and subtitle. Make sure you make it clear who you are, and what you are able to provide them.
3. Social Media Tools
Use Twitter and Facebook and other social media tools as self promoters. Use tags to associate your tweet with people that might have relevant interests, such as #enterprise2.0 on an article about enterprise 2.0.
4. About Me Page
More people click on this than you realise. Have one and have at least some professional details. People want to know about the person writing the articles.
5. Expand
Read other blogs and comment on them, meet other users and utilise that communication to promote yourself. Essentially you are networking. It might seem pointless until one user tweets to his 1000 followers about one of your blog posts they really liked.
6. Be Genuine and Respectful
Remember to always be genuine in everything you post and every comment you make. You want to promote yourself, not demote yourself. Don’t comment on another blog just to promote your own. Do not be rude or insult others.
Final Statement
Following tips such as these will be beneficial in improving your personal brand, which enhances your image and gets people reading your blog. Who doesn’t want that?
Good advice. Especially the bit about adding some personality through the ‘About me’ page. Any plans on expanding yours?
Another effective (if somewhat cheesy) option is to trawl Google Trends for terms to casually drop into your writing. Gives a nice little boost to your page ranking, though you may at times struggle to find an inconspicuous, relevant phrase.
For example: trending at the moment is Demi Moore, something called a ‘Mardy Fish’ and the improbably named Oregon Ducks football team. Weird.
Thank you for the comment.
.
The Google Trends method is an interesting way to boost your page ranking. But you are right, it would require a great deal of creativity to include terms such as those in your writing
Hey mate
Great advice. Im enjoying reading the blog.
Thanks
Z.
I liked how you mentioned that you can use a subtitle to promote yourself, however you didn’t outline how the actual blog title (and thus usually the URL as well) can be your promotional tool.
Look at my website – http://www.katskinner.com. Even if a user doesn’t go to my website, by just mentioning it in text, they see it. From seeing it, particularly repeatedly (such as on their favourite blogs that I am a guest post on), they will remember my name.
I also point out that having a social media membership (on places such as twitter and facebook), isn’t enough. You need to talk to other people, give advice, seek help, and generally communicate with an audience. Just having a membership doesn’t mean that people will know you are there. So speak out, and get known!